MediaZones has secured a contract for the International Judo Federation with the British channel BT Sport, to add to the channel’s exclusive mix of Champions League football, Europa League football, and live international cricket.
The broadcasts on BT Sport included eight half-hour slots within peak-time viewing in September and October 2015, revolving around Judo’s World Championships.
MediaZones (together with MediaZones Sport) has been providing guidance to expand judo’s international televisual footprint in several ways. The Highlights programme has been made much more features-based, and new markets are being sought for judo, especially in Africa.
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